Patriotic Stories: The Spirit of Croatia: "Supercroatian" T-Shirts by Bruno Dragoje

 

The Spirit of Croatia: "Supercroatian" T-Shirts by Bruno Dragoje

In the heart of Zagreb, a passion for Croatia is being worn on sleeves—and on chests—thanks to Bruno Dragoje, a proud patriot and entrepreneur. Bruno, known for his Segway tours of Zagreb, where he proudly adorns his vehicles with Croatian flags and symbols, has channeled his love for his country into a unique fashion statement: the "Supercroatian" t-shirt brand (and hoodies).

Supercroatian: Wearing Pride on Your Sleeve
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If you walk through the streets of Zagreb, there’s a good chance you’ll spot a flash of red, white, and blue on the chest of someone who isn’t just wearing a shirt—they’re wearing a statement. That’s the work of Bruno Dragoje, the man behind Supercroatian, a homegrown T-shirt brand built entirely on love for Croatia. Bruno is a big-hearted patriot who decided his country’s symbols deserved more than just a place on postcards and keychains. His shirts are bold, fun, and instantly recognizable. They carry Croatian colors, emblems, and phrases that spark conversation—not just among Croatians, but with curious visitors who want to take a piece of that pride home. For Bruno, a T-shirt is more than fabric. It’s a way to keep heritage alive and visible in everyday life.

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For Bruno, "Supercroatian" is more than just a name; it's a representation of national pride and a celebration of Croatian identity. The t-shirts are designed to be a wearable symbol of what it means to be Croatian—a blend of history, culture, and a deep-seated love for the homeland. Each shirt is a testament to the spirit of the Croatian people, a reminder of their resilience, and a way for individuals to express their connection to the nation.

But Bruno’s passion doesn’t stop at fashion. He also runs Segway tours through Zagreb, and—true to form—his Segways are decked out in Croatian flags and symbols. It’s his moving billboard of patriotism. For him, guiding people through the city isn’t just about showing landmarks. It’s about telling the story of Croatia: its history, culture, resilience, and the everyday beauty you see when you slow down and really look.

The motivation behind this project is deeply personal for Bruno. As a tour guide, he spends his days sharing the beauty and history of Zagreb with visitors, and his use of Croatian flags on his Segways is a clear sign of his patriotism. The "Supercroatian" brand is an extension of this same passion, offering a tangible way for both locals and tourists to take a piece of that Croatian pride with them. It’s a project born from a genuine desire to showcase the best of Croatia and to encourage others to embrace and share in its national spirit.

Ask Bruno why he does it, and he’ll tell you it’s simple: he loves his country, and he wants everyone else to love it too. Whether it’s a T-shirt you wear back home or a ride through the capital on a flag-flying Segway, Bruno’s work is all about making Croatia visible, memorable, and proudly celebrated.

In a world where trends come and go, Supercroatian stands for something timeless—identity, pride, and the joy of sharing where you come from.

A Personal note
Some people wear their patriotism on their sleeve; others carry it in their hearts. And then there's my dear friend Bruno, a man who embodies Croatian pride not with loud declarations, but with a quiet, confident, and deeply modern spirit. He's a true patriot, but not in the traditional sense. His love for Croatia isn't about blind nationalism; it's about seeing his homeland for the absolute gem it is, with all its flaws and potential. With his Italian charm and a smile that could disarm anyone, Bruno is a citizen of the world. He and his amazing wife, a marketing expert with a knack for understanding global trends, have traveled extensively. This global perspective is key to understanding Bruno's unique patriotism. He's seen what the rest of the world has to offer, and from that vantage point, he recognizes the unique, often underappreciated "gold" that Croatia possesses. It's in the breathtaking coastline, the rich history, the incredible food, and the warmth of its people.

He has an unwavering belief that Croatia can do better. Bruno isn't afraid to criticize what he sees as complacency or laziness among his fellow countrymen, a lack of respect for the incredible resources and opportunities they have. His critiques don't come from a place of anger, but from a genuine desire for progress. He wants to see Croatia reach its full potential, to not only be a beautiful tourist destination but also a nation that values excellence, innovation, and pride in its own unique identity. In a world where patriotism can often feel outdated, Bruno shows us a new way forward. He's a testament to the idea that you can be a global citizen with a cosmopolitan spirit while remaining deeply and truly devoted to your homeland. He's a modern patriot—a man who loves the Croatian flag, but also knows that true love for a country is about wanting to polish its flaws, so its true gold can shine for the whole world to see.